The Fourth Filter of Media Control

The second filter our media has to go through is advertising. If you come across a story that strongly goes against the interests of one of your competitor stations, you might be much more inclined to run that story than you ever would otherwise. The third filter we need to consider is the massive influence held by what they call the media elite. This is an interesting one that's essentially saying that people in high levels of corporate government or institutional power effectively decide the standard for what is newsworthy at all.