The Future of Chipotle

I believe automation will play a huge role in the future of this company. Apps can seem like not a big deal, right? Who cares if a restaurant has an app or not? But some cases they make all the difference. Consider Starbucks' app. Everybody knows that Starbucks' app turned the company from a simple drink place, a coffee place, to a place where they're a natural bank. The apps make a big difference, and it's the same in the case of Chipotle. Around half continually use the app for digital orders before pickup,. Their customer base uses this app, and that's hugely advantageous for Chipotle.