What Do You Believe That Most Other People Don't?

The most obvious example of a great answer to this is still a helpful one. Way back when arby and b believe people would rather sleep in a room above someone else's garage than in a hotel. Ar b and b built a focus product that solved a massive problem for a tiny group of customers they had insight into. That's the equation for growing a big company. You don't start big, you start small.