How to Grow a B2B Audience

The key here is to get some general content pillars and parameters and then be consistent. If you have a notes app, you already have your three categories. Even if it's not getting the engagement, I'm going to continue to craft my message around that thing. And we'll tweak the hooks. We'll tweak the length of posts, the care cells. Like, there's other ways to say those important messages and continue to hone it. This process has been really interesting for me because LinkedIn still hasn't gotten their act together with figuring out how to do vertical videos beyond them. But anyway, rant over!