DTM E25: AI/ML in FMCG Industry & at Unilever
Deep Tech Musings
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Harnessing Machine Learning in HR and Analytics
This chapter examines the integration of machine learning and automation within HR and other business operations, highlighting their role in increasing efficiency rather than causing layoffs. It discusses strategies for securing executive buy-in for innovative solutions and explores advanced analytics approaches utilized at Unilever, including investment optimization tools and enhanced predictive modeling techniques. The chapter also addresses challenges in data processing and emphasizes the importance of analytics in adapting to changes in retail dynamics, especially during the rise of e-commerce.
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