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The Con Artists Bible Is Dale Carnegie's How to Win Friends and Influence People
We are all supremely egocentric, and we're also incredibly biased about ourselves. Most of us go through life with what's called an optimism bias. We really have this rosy conception of ourselves that we're better at good things and worse at bad things. I think ultimately, you know, what all of them are selling is hope. It doesn't matter if it's money. It don't matter what it's about. And converse, definitely, they tap into that.