Gideon Wilkins 'Natural language analysis, brand deprivation and disruption'
The New Abnormal
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Brands That Have Had a Bad Pandemic - Is That a Brand?
Virgin atlantic, one of the brands that you mentioned in your report, along with catar and american air lines, wite virgin atlantic. And i think certainlye, the mediar view is that virgin have been apstly hammered by this in terms of sina branson's attitude or what theyh've been up to. In a brand that perhaps until very recently, had a very, very er, sky high profile and a huto like ability ar around, it seemed to have basely am tripped over fairly spectacularly. How does a brand like that, a, pick yourself up again? I was digging a bit more into, a, into
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