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#608: How Caffeine Hooks, Hurts, and Helps Us

The Art of Manliness

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The Rise of Energy Drinks: A Shift in Caffeine Culture

This chapter explores the historical shift in caffeine consumption from sodas in the 1970s to the emergence of energy drinks in the late 90s and early 2000s. It highlights the unique marketing strategies of energy drinks, particularly the influence of Red Bull, transforming consumer perceptions of caffeinated products.

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