The Risk of Not Being Yelped At

"There's kind of forgetting that these are consumed by people who have a lot of other stuff that they could be looking at," he says. "I think it's a writer's job to take the list of shit the client wants to say and make it so that when someone sees or reads that thing, they don't even realize that they just heard a list of shit." He has worked for agencies on three continents; four if you count Australia.