“Communication is the number one way to remove friction.”
If communication is the key to connection, then removing friction is what makes every interaction work. According to Vanessa Van Edwards, the most effective communicators aren’t just skilled with words—they know how to align their gestures, body language, and presence to make others feel at ease. A behavioral researcher and bestselling author of Captivate and Cues, Van Edwards studies the subtle signals that shape how we are perceived. In this episode of Think Fast, Talk Smart, she joins Matt Abrahams to explore the hidden factors that influence communication, from purposeful gestures and expressive body language to the words, images, and visual cues that build trust and credibility.
Takeaways:
- Great communication goes beyond words. Gestures, facial expressions, visual cues, and even the language we use in emails and meetings can either create friction or build trust, clarity, and connection.
- Focus on the other person, not yourself. By applying the Platinum Rule—treating others as they want to be treated—and intentionally putting people at ease, communicators can foster stronger relationships, deeper conversations, and greater influence.
Activity:
- Practice the Platinum Rule. Before your next important conversation, meeting, or email, take one minute to answer: “What does this person need from me right now?” Then tailor your communication to their priorities, concerns, and preferred style—not your own. Afterward, reflect on how that shift changed the quality of the interaction.
Printable PDF of Takeaways & Activity
Episode Reference Links:
Connect:
Chapters:
- (00:00) - Introduction
- (01:01) - The Importance of Strategic Communication
- (01:45) - The Power of Gestures
- (04:10) - A Readiness Check for Speakers
- (05:56) - Over-Signaling vs. Under-Signaling
- (08:18) - Dangerous Words in Communication
- (12:27) - Imagery Cues & First Impressions
- (15:03) - Virtual Backgrounds Matter
- (17:33) - The Platinum Rule
- (19:01) - The Final Three Questions
- (23:59) - Conclusion
