The Future of Search Engine Optimization

Google has been in a fight against search engine optimization, you know, gaming, and barely keeping it at bay. We're about to see them lose that fight, because they just can't fight against it in the same way anymore. It's when you make it low cost to game the system, it becomes impossible to fight at scale. And so we're gonna have to see someone come up with the equivalent of PageRank to say, I can tell when something is generated,. Maybe it'll be Google that does it, I guess it'll be somebody else, and then Google will buy that.