Pivoting pricing and memberships

Mark observes customer behavior, adopts a health-club-style membership, and resolves meter-related friction.

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Mark C. Winters ~ Founder at Rocket Fuel

~ Current Series ~

100 Interviews with 100 Major Influencers

A few months back we interviewed a guy by the name of Gino Wickman. Gino is the author of the famous book ‘Traction’, and as I sometimes do, I asked Gino if he knew anyone that would be good to interview for our show. Gino said ‘Yes!’ and introduced me to today’s guest. His name is Mark C. Winters and he is Gino’s partner and co-author of the book ‘Rocket Fuel: The One Essential Combination That Will Get You More of What you Want for Your Business.’

Mark C. Winters is a seasoned professional with over 25 years of entrepreneurial leadership experience delivering a high level of success. His experience in companies ranges from multi-billion dollar global enterprises like Procter & Gamble, and British Petroleum, to raw startups originally drawn up on a napkin. This diverse background enables him to identify and apply patterns of success for virtually any business scenario.

Mark is known for pursuing business opportunities related to technology and systems that enable the optimization of human athletic performance, with a special interest in pattern recognition and scoring methodologies. Mark’s passion is helping entrepreneurs get unstuck so they can expand their freedom. Mark’s talent for introducing just the right combination of perspective and process sparks teams to start moving, move faster, or begin moving in the proper direction – with clarity.

02:20 Who is Mark C. Winters?

04:49 Mark’s Entrepreneurial Journey

09:35 Choosing Your First Business

25:54 Experiencing Failure

37:00 Rocket Fuel

39:00 Visionaries vs Integrators

50:48 Human Optimization

58:24 High-Level Networking

59:28 Where To Find Mark

Contact Info:

Mark’s Book: Rocket Fuel: The one essential combination that will get you more of what you want from your business

https://www.markcwinters.com/