Measuring Incrementality and Causal Impact

Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers?

Can you elaborate on why these specific methodologies are crucial for Albertsons Media Collective? How does Albertsons Media Collective's approach to measurement transparency directly benefit your CPG clients?

What are some of the challenges you foresee in getting other Retail Media Networks (RMNs) to adopt similar standards for measurement transparency? Opportunities? Could you share some behind-the-scenes insights into the research and collaboration that went into creating this comprehensive guide? What was the most surprising finding during your research?

What trends do you see emerging in the CPG advertising landscape, especially in the context of digital transformation and data analytics?