The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

261. Both/And Thinking with Dr. Wendy Smith

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Is Everything a Candidate for Paradox?

Everything is a candidate for being a paradox, I guess. We say that underlying our dilemmas are these paradoxical tensions. They sort of are the substructure of our world. Now we don't have to look at the paradoxes for every decision, but even our breakfast decisions are paradoxical.

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