The Facebok Algorithm

I want to ask, so you've obviously liked, back in the day with he fixe book, the face bok algorithm. What are some of the things that you think has given you an edge against maybe some of your competitors who didn't come from such scrappy beginnings? Some stuff here is kind of cleshe i think some stuff is kind of ashy, more an tenical, and like you can apply it. But i think, no matter what, i always just starts with creative. So even back then, i guess you had a bit more lebers you could target. And like, litlikes were stronger, and they still work now.