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The One About Email Mastery! - I Love Marketing With Joe Polish And Dean Jackson - Episode #130

I Love Marketing

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What's the Difference Between Email Mastery Update and Commercial Email?

Dean Obeidallah: There's a difference between an email mastery update and a message that says, you know, hi, Derek, that was a personal message. So the thing that engages response is asking a question. And then when I do, when I want you to reply, I'm imagining that I'm only talking to you. Those are the three key elements that you're looking for. Next caller will be real estate agent Matt Trusk from Naperville, Illinois. He has 150 leads he wants to follow up on with Realtor.com.

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