The Shift from Traditional Upfronts to Digital Platforms

Really believe Trump wants to bring production back stateside? Or that California Gov. Gavin Newsom can work with him to do it? Think again, says Richard Rushfield, who joins Elaine Low, Sean McNulty and Natalie Jarvey to break down the fantasy of a tariff or federal incentive, the impact already from the trade war, Newsom’s failings that precipitated all of this — and why Richard thinks any action to bring production back is 25 years too late.

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