For fitness, i feel like there is an inherent retention element to it. And there's also an element of, i'm going to walk around every day anyway. Might as well get paid to do it, regardless of how much. I think the most advocates for stepping user are the people that never did exercise before. They can see how drastically they change on their physical shapes and energy levels. So these are the people who see the most transformation from a non-exercise standpoint.

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