#100 'They were keeping skulls at the bottom of a university basement!': Marc Fennell on following your curiosity
Straight Talk with Mark Bouris
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The Impact of Naming and Titles
This chapter delves into the significance of choosing the right name for a business, such as the success of 'Stuff the British Style' and the challenges it faced in booking locations. It also explores the story behind the controversial name 'Virgin' with Richard Branson and highlights the importance of titles in making a show more appealing.
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