Capturing the Man - Using Buyer Intent Data

Using account level intent data to prospect into accounts is probably better than, like, getting high volumes of m c s for marketing. But in reality, like byer intent data needs to be tuned. And when you actually tune it to say, ok, i want to call the right types of accounts at the right time, than what you find is that there's not that many accounts in market. It all leads you back till we need to create demand. All the money get spent on capturing the man. So buyer intent data just another one of the things the companies spend money on to capture the man. That includes paid search, lead gen contents, other forms of contents indication. Webon