A year's long campaign by proctor and gamble to court media figures, academics and like, doctors and stuff. They sent little, sort of tinfoil packets of chips, actual chips, to hundreds of newspaper editors across the cont like this just is a full court press. 80% of authors of articles that find no effect of olestra lestra's chill had at least one financial interaction with proctor and gambler. This is a real ethical moment for any kind of industry, right? Particularly when folks don't disclose exactly how much they get paid.