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From the Vault: The Toaster Not Taken

Stuff To Blow Your Mind

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Do Choices Affect Preferences?

Soyet: Do choices affect preferences? Some doubts and new evidence. Soyet: It raises interesting questions about how preferences get formed very early in life, if they might stem from choices made at random when you're a baby. Soyet says it does make him wonder if there are things that adults are still carrying, trying to keep a consistent narrative about their likes and dislikes,. That may have their roots in some sort of decision making as a pre verbal infant.

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