How to Predict ROI for a Branding Campaign

There's actually an adverse relationship between the size of your following and the engagement rate that you have. And so when you're looking at doing something like predicting ROI, there is a ton of variables that go into it. But in terms of building an overall strategy, you can't only be thinking about Pricing in terms of followers or pricing in terms of views. You need to also look at what percentage of the overall audience even meets your campaign's target audience. It ends up being a lot more complex than size, total cost, or even cost per view,. Or even cost per engagement.

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