Framing Objectives: Emphasizing Purpose and Measurement

We're sure you've heard the acronym: OKRs - Objectives and Key Results. But somewhere along the way, the simplicity got lost in translation.

In this episode, we ask: What if we stopped calling them OKRs altogether?

Roger Longden, TBG Founder and Marc Applebaum PM2 OKR Consultant at PM2 discuss how goal-setting became over engineered, why rhythms matter more than rituals, and the power of intention over jargon.

If you’re over hearing acronym over acronym but love what OKRs are all about, or if you've ever wondered why your team’s goals feel disconnected—this one’s for you.

Enjoy the episode!