Uber relies so much on its gamified elements with the app, like it is hyper gamified. The workers are still people who are going to use their human faculties to try to fuck around with the system. They approach it like a game and they look for the cracks in the rules. And once you introduce those gamified gamification elements, um, you introduces them in order to addict the user. Um, and then shocked Pikachu face.

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