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Sharona Cohen of DSTNC on Endurance Culture, Brand Curation, and The Future of Cycling (EP.255)
Panic with Friends - Howard Lindzon
The Risks of Selling Luxury Brands
Luxury brands like Alexander McQueen or Esan Laurent are all names that everybody knows. "For us, it's really taking a brand that is premium that not everybody knows," she says. She adds: "You also need to put more effort into brand awareness and telling that brand story"
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