S4 E6: Trump Has a Point/Fast Fashion/When to Use Influencers
Limited Supply
Tesla's Story
Elon Musk's first product was his Roadster. He built the Model S, which he used to focus on supply chain marketing and social proof. "You need to get in the mode of performance marketing here," Tesla founder says. The company has been struggling with sales because it doesn't have a good website or its story isn't compelling enough for investors.
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