Planet Money cover image

How much for that egg

Planet Money

00:00

Uncovering True Value in Willingness to Pay

This chapter explores the factors influencing individuals' willingness to pay, particularly in a rural Ugandan context. It highlights how social pressures and negotiation tactics may lead to an undervaluation of maximum price, while also examining the differing values of parents regarding investments in their children's education and health.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner