How to Make the Most of Your Marketing Campaigns

When you're just trying something, the risk is higher because you don't have too much capital. Once you get bigger, you're talking about bigger dollars and you have more to lose if you don't get it right. So perhaps there's a balance there and it's not worse or better on either side. But I totally get it. Now you're spending 30 40 50 grand a pop on inventory. And then I think, well, is that really going to make the product better? You know, does the customer at the end of the day really care about the box it came in?"