Shame is inherently a social thing. It's not something that you would invent if you were by yourself. The problem is it's been higjacked by profiteers, right? Profiers. Who profits in the new age of humiliation? Oh, i would say mark zakerberg profits the most am and. And to your exact point about avoiding actual science being done on the statistics of who gets harmed by these shaming am systems that he's built. Ahye, that's because he doesn't want it. He doesn't want be punched up at a so good for you for doing so as much as you can the system has to change. So last question, what? What