Clients increasingly want to know exactly what they're getting in return for their dollars spent with agencies. This data can be tricky to compile, let alone interpret and visualize in a way the client actually understands. So this week, we're diving deeper into the ongoing AI conversation to dial in on one thing — how AI tools can prove an agency's ROI to clients.
In the episode, our guest, Jonathon Reilly, gives a great overview of how AI can revolutionize this task. The big idea is that AI tools can crunch huge amounts of data and surface valuable insights way faster than a human data analyst could. It allows you to be more responsive to clients, show the impact you're delivering, and ultimately retain clients longer by demonstrating your value more clearly.
But it's not just about reporting — Jonathon thinks AI tools will help agencies be more efficient across the board, from creative ideation to repetitive tasks. The goal isn't to replace human effort, but to use AI as an assistant that makes us faster and better at our jobs (more ROI for clients).
Tune in to learn more about how AI tools will level the playing field for small- to mid-sized agencies to bring more value to our clients in a tangible, understandable way.
A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- How AI intersects with data to help agencies prove their worth to clients
- Helping clients understand the data and numbers
- Will AI tools remove the need to hire data analysts in the future?
- Being data savvy to prove ROI
- Leveraging AI tools to maximize agency efficiency
- How AI will change the billable hour
- Starting the conversation with your employees about encouraging the use of AI tools
- Embrace AI, but with boundaries and structure
- Getting more educated in the AI landscape
- How AI tools are leveling the playing field for small- to mid-sized agencies
- How Akkio works to maximize agency efficiency
