The Brand Is the Hero in Your Story

In building your a b t, you are understanding and empathizing with where they are in their life. They need to hear that someone else gets them, right? Am, i close yo, your dear dead ant. You're placing at the center of your communication, at thecenter of your story. So it therefore becomes one of the easiest statements in all o this to write, because it's about you. It's about what you are so naturally able to talk about in your business, and how you can help them overcome and achieve what they want.