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Benji Hyam — Customer Research, Content Marketing, and Buyer Psychology

Everything Is Marketing

CHAPTER

Is Google Adds a Better Option?

I think so much f marking sometimes is just like doing something different. And that in it of itself is enough to like, force it work. Ye, also, from a c r o prospective, oris conversion rate prospective,. But are you actually tracking that all the way through the funnel? So ye, maybe on a pure one-to-one basis, the conversion rate to a free trial or something is higher. But have you looked at people who read this blog post and made all the waythrough, and how good of a customer they are versus just people that clicked free trial and maybe got into the product?"

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