How SHEIN Took Over Fast Fashion w/ Nicole Lipman
Tech Won't Save Us
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The Evolution and Impact of Fast Fashion Giants
This chapter explores the origins of fast fashion, particularly Zara's innovative model in the late 60s and early 70s, revolutionizing the industry by rapidly producing affordable, trend-driven clothing locally in Spain. It discusses the replication and expansion of this model by major brands like H&M and Forever 21, leading to ethical and environmental concerns such as exploitative labor practices and mass production of non-biodegradable waste. Additionally, the chapter delves into the emergence of Shein as a key player in fast fashion, showcasing its unique manufacturing strategies and vast product selection akin to Amazon's scale.
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