Is Your Business Model Equitable?

As a software company, we're really following the utility model of the large cloud companies to AWS, Azure, and Google. And our cost is obviously what we have to pay Amazon, Microsoft and Google, and then we uplift that with our own proprietary value ads. For customers, it's great that they can turn on insane amounts of capacity for a very short period of time. It will all be long before all the software gets consumed and charged for in this manner.