Podtrac's new multi-channel ranker

Sponsored by Lean & Loaf. Top podcast teams trust us, from indies to networks. That’s why Lean & Loaf is the #1 video podcast partner in the industry. Ready to scale without stress?

• Podtrac launched a new, global, multi-channel podcast ranker that measures podcast consumption across media platforms and content types - including, for the first time, video clips in Instagram, TikTok and YouTube Shorts.
  • The number 1 is The MeidasTouch Podcast, which appears to see around 43% of its consumption via video clips, rather than full-length podcasts. Joe Rogan is at #2, with roughly equal consumption in audio and video, but just 9% of its consumption via video clips. And, despite poor video figures, The Rest Is History makes it to #3. The data also makes it clear where video is missing: such as The Daily from the New York Times, or Up First from NPR, which deliver virtually all their consumption via audio podcast.
  • For the top 50 ranked podcasts, total delivery is 51% video and 49% audio; but the percentage of video consumption falls away quickly lower down the chart. There's (slightly) more plays of clips on YouTube (53%) than there are full podcasts.
  • All the data measures total downloads/streams/views, not duration. The data is partly actual data reported by the platforms, and partly estimations. Access to the full 200 is available on subscription. Video clips are rarely monetised in the same ways as full shows.
• The Australian Podcast Ranker was released for December. Hamish & Andy remain #1, with The Grade Cricketer jumping into the top 5 (coinciding with The Ashes, a series of cricket matches, during the month). The ranker's Demos+ data suggests that 12% of monthly podcast listeners enjoy Health & Fitness content, and 35% of those are planning to buy gym memberships or fitness equipment in the next year.
  • Pop culture podcast Shameless - previously #4 - has left the ranker, coinciding with a shift to full video episodes. Video podcasts on Spotify or YouTube cannot be measured by logfile analysis tools like the Australian Podcast Ranker (or prefix analysis tools like Podtrac). Even audio listens become entirely hosted by Spotify and can no longer be measured on a like-for-like basis.
  • The ranker, calculated by Triton Digital, is administered by CRA. They gave Podnews a long statement, suggesting that "individual participation shifts don't change the fundamental value" of the ranker, and highlighting that they are "constantly ... reviewing video podcast measurement for inclusion when we find tested, validated and best practice approaches. Video is new and moving fast, requiring measurement to be rigorous and accurate."
• Magellan AI released its rankings for top podcast advertisers in the US. Wifi-enabled photo frame Aura Frames spent $7.1mn in December, just beating Amazon's $7mn or T-Mobile's $6.8mn. IBM showed the biggest increase, dropping $2.6mn into podcasts.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.
• Build a Finance Podcast That Converts — Wealth management, VC, PE, alternative investments—each niche needs a different approach. Our free guide breaks down what actually works.
• Targeted Podcast Audiences for Brands — Brands & corporations reach targeted podcast audiences with the Branded Audience Growth Network. Drive real listeners and gain insights on who’s listening. Contact us to learn more.
• 2026 Women Podcasters Awards — If you are a woman Podcaster, Producer or Expert Guest, you are invited to submit your nomination today. Our mission is to elevate women's voices globally and within the podcasting industry.

Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Steve Lack: Audio, PAVE Studios, Magid, audioBoom, Podscribe, SALT, Audiohook, Cohost, RedCircle, Resound, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Evergreen Podcasts, Knucklehead Media Group, Podpage websites, Disctopia, We Edit Podcasts

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Locked On Podcast Network, Storyboard, Podium , Gilded Audio, Huberman Lab, Companion Arts, Voxtopica, ARN's iHeartPodcast Network Aust, Truefans, PodAnalyst, Gumball, Jonekiri, Red Seat Ventures, Tink Media, The Podcast Haven, The Roost, Compliance Podcast Network, Ask Ralph Christian Finance, Frequency, Ausha, Castbox, SoundStack, POW PR, Beamly, Message Heard, Health Podcast Network, Lemonada Media, Zvook, Jam Street Media, Podcast Taxi, Diversion Podcasts, Blubrry, Wondery, Headliner, Heartcast Media50, matchmaker.fm, Transistor, Ossa Collective, Sonic Influencer Marketing, Rhapsody Voices, Double Elvis Productions, Oxford Road, Rephonic, Castos, Optimal Living Daily, Podcast Partnership, Hear.Here.Singapore, Content10x, Ad Results Media, StreamGuys, Cleanfeed, She Podcasts, Sonix, Podigy, Revolver Podcasts, Lower Street, Adopter Media, Podcast Movement, School of Podcasting, Edison Research, Signal Hill Insights

Our supporters pay for Podnews, so everyone can read it. Join them today.