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Zero-Click Searches, Google's Response and Thoughts on Link Building in 2021 - Ep. 176
Search News You Can Use - SEO Podcast with Marie Haynes
Is Google Seeing Your Links as Recommendations?
As Google gets better at understanding language I think they can tell which links should be counted as recommendations and which don't matter to the search algorithm. EAT plays a huge role in all this. One thing you can do if you're trying to determine whether your links are being seen as recommendations is actually see if anybody's clicking on them. It's one thing to have multiple links from no name blogs that nobody's ever heard of. But if you can get links from sites that have expertise, authoritativeness and trustworthiness then those are the ones that move the needle these days.
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