How $1 Trillion in Ad Spend Is Shifting Toward Creators
The Colin and Samir Show
00:00
The Trillion Dollar Shift: From Celebrities to Creators in Advertising
This chapter explores the dramatic transition from celebrity endorsements to creator-driven advertising, underscoring the significant investment in digital platforms. It highlights key statistics about ad spend on social media and reflects on the evolving landscape of the creator economy observed at a recent industry event.
Transcript
Play full episode
