Marriott
Red Queen Podcast
00:00
Marriott's Strategic Acquisitions Journey
The chapter traces Marriott's strategic acquisitions journey, starting from the acquisition of the Ritz Carlton and the challenges faced during the merger, to the incorporation of Ritz into the Marriott brand. It explores the pivotal acquisition of Starwood, highlighting how it propelled Marriott to become the largest hotel group globally. The narrative delves into the concept of rewards programs, the significance of loyalty, and Marriott's global impact, emphasizing their role during historical events like 9/11.
Transcript
Play full episode
