
PERSUASION: How to Change People’s Minds
The Next Big Idea
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People Are Not Like Chairs
"We all want to make an impact. We want to bend the world with the force of our will," he says. "But it would be far more useful to be able to actually change other people's minds now and then" He adds that unlike chairs, when you push people, they tend to push back. And so what else can we do? Chemists often add temperature and pressure to speed up changes in a chemical reaction.
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