S02E09 Inside Marketing Design at HelloSign
Inside Marketing Design
00:00
Are You Accountable for Metrics Like Brand Awareness or Affinity?
"My role is to sort of stay aware of what's going on and be the one to speak up if i'm like hey this isn't quite on brand enough yeah that's very true" "There are no strong definitive metrics," she says. "I think that a lot of the changes you can do are can be temporary can be kind of like advantages but at the end of the day if you just need to keep growing the team as something that you have to make for brand" 'We consider something very transparent brand,' he adds, "if we feel like people aren't finding something like information that is very crucial then we're kind of like doing a disservice to it'
Play episode from 36:51
Transcript
