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13min chapter
133. Janus Klok Matthesen, Co-founder and CTO, Pixelz - Is AI going to replace Software Engineers?
The SaaSiest Podcast
Maximizing Impact Through Strategic Event Hosting for B2B SaaS Companies
The chapter emphasizes the importance of B2B SaaS companies hosting quality events to control their audience and narrative effectively. It discusses challenges like late ticket purchases, standing out in a competitive market, and justifying event expenses. The conversation also dives into event marketing strategies, lead generation, and the significance of targeting the right audience for successful outcomes.
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