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Navigating Market Entry and Innovation
This chapter explores the launch strategies of Compass in new markets, focusing on how they engaged top agents and navigated initial market challenges. It highlights the importance of providing value beyond financial incentives in retaining agent loyalty and discusses the technological innovations impacting the real estate industry, particularly in the wake of the COVID-19 pandemic. The chapter also reflects on transformative changes in agent preferences and homebuyer behaviors, reshaping the real estate landscape.