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Changing Prices Every Hour or Every Minute Is a Good Idea
Maxim Cohen is the Scaleia Chair Professor at McGill University in Montreal, Canada. In a study done of German gas stations that began adopting a pricing algorithm, average price cost margins did go up about 12%. But if both adopted, then there was a significant increase in price cost margins on the order of around 29%. So now this is informed in terms of what these pricing algorithms are doing.