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2. Uber: Del caos al éxito, la historia de una de las empresas más valiosas del mercado.
Chisme Corporativo
La evolución del liderazgo en Uber: de la disrupción a la burocracia
Este capítulo examina cómo Dara ha reconfigurado la gestión de Uber fortaleciendo la cultura corporativa y adaptando el servicio a diferentes regiones. Se compara su enfoque de liderazgo con el de su predecesor Travis, analizando el impacto de la burocracia contemporánea en el desarrollo de proyectos.
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