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Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024
Behind the Numbers: an EMARKETER Podcast
Understanding Gen Z's Savvy Shopping Habits and Social Media Influence
This chapter explores Gen Z's distinct shopping behaviors, focusing on their integration of in-store technology and social media in decision-making. It emphasizes the significance for brands to create engaging online presences and positive interactions within limited shopping timelines.
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Discover
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