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160: A brand is a statement. Max Linden, lemon.markets
SPEAK LIKE A CEO
Is There a Market of Lemons?
In a market where thereis information is symmetry, er, that people buy the cheapest product. And so i think this is something which is not great, not great for the end customer. In the end, i think if you are building a brand, it's likend of making a statement. And the statement we want to make is, this is a market of lemons. We really mean it, because this is kind of the wayhow we want to approach it.
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