4min chapter

The Alchemy of Money cover image

Alix Pasquet: Learning for Analysts and Future Portfolio Managers

The Alchemy of Money

CHAPTER

The Seven Emotions That Make a Great Product

It's very important to have the marketing frameworks and mind sets. You know, my buddy, robert refkin sou of compass, he likes to say, you're always marketing. And in the end, wy what makes a great product, as if it's emotional. We like products that have an emotional relationip with their customer. For example, a spotofy is a very nostalgia driven product. The apple i pone is all seven of those emotions, right? Instagram, very vanity, lust, ah, it's very dictive. A tick talk, literally all seven. There are other great books, but these are the ones that i like.

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