3min chapter

Create Like the Greats cover image

Content Marketing Strategy for Boring Industries

Create Like the Greats

CHAPTER

Harnessing Influencers and Brand Personality for Market Disruption

This chapter explores how leveraging influencers and digital advertising can rejuvenate content marketing strategies in traditionally dull sectors. It emphasizes the importance of corporate personality and brand identity through the success story of a blender company that effectively disrupted its market.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode