Every story is looking for a guide. Every human identifies as a hero in every story. Our businesses want to be the guide to our heroic customer. We have an interview to day with dave rams, who helps people all over the world with their finances and kind of getting their life together. They say you are both heroes and i wish you were my best friend.
Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. Dave intuitively understands this marketing strategy, and it's a huge reason why his products and content have impacted millions of people. In this episode, you'll discover exactly how to make this powerful shift in your communications and tap into your customers' most powerful motivations.
Visit http://buildingastorybrand.com/3 to get an unedited version of the interview with Dave Ramsey, along with a video of Don's website critique.